Sure you’re online, but there are a few differences in how you appear to your ideal customer. Here are the differences between targeted display advertising and geofencing digital advertising:

Targeted Display Advertising:

• Targeted display advertising uses data to target specific audiences based on factors such as age, location, interests, and behaviors. 
• The ads are displayed on websites or mobile apps that the targeted audience is likely to visit.
• Advertisers can use various formats for targeted display ads, such as banners, videos, and native ads.
• Targeted display ads can be delivered through programmatic advertising platforms, such as Google Ads or Facebook Ads, which allow advertisers to set specific targeting parameters. Targeted display ads are not restricted to a specific physical location and can be shown to users anywhere with internet access.

Geofencing Digital Advertising:

• Geofencing digital advertising is a form of location-based advertising that targets users within a specific geographic area, such as a store or event. 
• Geofencing digital advertising uses GPS technology to create a virtual boundary around a physical location.
• When users enter the geofenced area, they can receive targeted ads on their mobile devices. Geofencing digital advertising can be used to target specific events or locations, such as a music festival or a retail store. Geofencing digital advertising can be highly targeted, allowing advertisers to reach users who are more likely to be interested in their products or services. Geofencing digital advertising can also be used for retargeting, by targeting users who have previously visited a specific location.
  
  

Overall, the main difference between targeted display advertising and geofencing digital advertising is the level of targeting. Targeted display advertising targets users based on their interests and behaviors, while geofencing digital advertising targets users based on their physical location. Both types of advertising can be highly effective when used correctly and can be used in combination to create a more comprehensive advertising strategy.