Targeted digital advertising uses data to target specific audiences based on factors such as age, location, interests, and behaviors. This data is collected from various sources, including cookies, social media platforms, and online behavior tracking tools. Advertisers use this data to create highly targeted ad campaigns that are designed to reach the right people at the right time.

Digital advertising platforms, such as Facebook Ads and Google Ads, allow advertisers to set specific targeting parameters to ensure that their ads are seen by the right people.

Advertisers can also use retargeting, which is a method of targeting people who have already interacted with their website or social media page. Digital advertising platforms use algorithms to optimize ad delivery and target the most relevant audience based on the campaign objectives. Advertisers can track the success of their ad campaigns through various metrics, including click-through rates, conversion rates, and return on ad spend (ROAS).

Targeted digital advertising can be adjusted and refined over time based on the performance of previous campaigns and changes in the targeted audience.

The effectiveness of targeted digital advertising depends on the quality and accuracy of the data used for targeting, the relevance and quality of the ad content, and the effectiveness of the ad delivery and optimization.